Advertising, marketing and PR

Moving Brands

Moving Brands is an independent, global creative and innovation partner led by creative and strategic business people. It has ambitious climate targets and uses the Planet Mark framework to achieve them.
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Certified
3 years

People in office

Highlights

Measure

Absolute carbon reduction

Reporting Boundary: 7-8 Charlotte Road,
London, EC2A 3DH

Emission sources: Electricity, T&D Losses,
Natural Gas, Business Travel, Water, Waste,
Paper, Homeworking (included in footprint)

Reporting Period: 01 Oct 2020 – 30 Sept 2021

-25.8%

Carbon reduction per employee

-17.2%

Location-based total carbon footprint

33.3 tC0₂e

Location-based total carbon footprint per employee

0.9 tC0₂e

Market-based total carbon footprint

22.7 tC0₂e

Market-based total carbon footprint per employee

0.6 tC0₂e

Engage

FTE employees

We engage our employees and wider stakeholders to unlock their talent and knowledge to drive year on year progress in sustainability.

38

Communicate

UN Sustainable Development Goals

We recognise that transparent communication is essential for transformational change and we quantifiably contribute to 9 SDG.

9

Certification story

Moving Brands, an independent, global creative and innovation partner led by creative and strategic business people, has achieved certification to Planet Mark. As part of certifying to Planet Mark, the company has set a target to reduce emissions by 5% annually.

Over the next year, the company will continue to reduce its carbon emissions and share its journey with its community to inspire others. By being more strategic about its environmental responsibility, the company will be able to significantly increase its positive impact and hope to encourage continual improvements within its community.

Through Planet Mark, Moving Brands has protected an area of endangered rainforest thanks to Cool Earth; a charity working alongside rainforest communities to halt deforestation. Its pledge through Cool Earth goes directly towards supporting the Asháninka community in Central Peru.

It has also helped the Eden Project – an educational charity building connections with each other and the living world, exploring how we can work together towards a better future.

Steve Malkin
Founder and CEO
Planet Mark
“We need more companies like Moving Brands. The dedication to the cause of combating climate change is clear to see, from the ambitious goals on carbon to the ability to help its stakeholders become more sustainable. As well as acting on climate in its own back yard, the company is spreading sustainable ideas as far as it can. I have no doubt that the brand will work with Planet Mark to carve a path toward sustainability.”
Phil Richardson
Financial Controller
Planet Mark
“We need more companies like Moving Brands. The dedication to the cause of combating climate change is clear to see, from the ambitious goals on carbon to the ability to help its stakeholders become more sustainable. As well as acting on climate in its own back yard, the company is spreading sustainable ideas as far as it can. I have no doubt that the brand will work with Planet Mark to carve a path toward sustainability.”

Certification story

Phil added “the environment is one criterion of six that we qualify our clients and suppliers by. It is also a key part of all areas of running our business. The Moving Brands approach to sustainability and the environment is called Fuel. One of our goals at Moving Brands is to become carbon neutral by implementing Fuel. We use it to review everything that we buy — from fruits to finance to flights. 

Fuel has completely realigned our posture. All the items we buy and the products and services we endorse come from brands that share our values — and we’ve done this without increasing our budgets. 

We engaged with Planet Mark to help us drive forward our goal and see what additional changes we can make on top of the many that we have implemented over the past two years. The Planet Mark also gives us a starting point to measure our progression against and to set goals. Planet Mark is going to be invaluable in helping us achieve our carbon neutral goal.” 

Moving Brands makes its clients both successful and truly sustainable. Its work results in products and experiences that people love, enduring purpose-led brands and innovative new businesses.

The innovation industry must realise its important place in the fight against climate change. The decade of climate action is the perfect moment to start or progress on a sustainable journey, and innovation consultancies can both respond to the demand for sustainable innovation and use their powerful networks to advance practices and solutions that help alleviate the impacts of climate change. 

Future targets

Reduce carbon footprint by 5% annually

As part of the Planet Mark certification, Moving Brands has committed to making a year-on-year reduction.

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